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This set of recombinatory books, collectively titled Synthetic Repeat, is an experiment in mutable brand development. SRs brand representation is navigated through image, text and potential baby names. The brand itself is focused on potential realities, broken as familiar archetypes are distorted. The books begin as four rubber-band-bound, sixteen-page books (four folded signatures) and can be rearranged to make one single book or sixteen individual books. As the pages are recombined the images are spliced and mixed with the text forming new manifestations of Synthetic Repeat.